> At 5 bucks a customer, you need 200k new ones a year to break a million bucks.
But at $5 per user Apple is already much more expensive below the million threshold. It gets worse after a million, but it's already costing you tens of thousands before that. And again, you are comparing with one of the most expensive option on the market!
> after taxes, insurance and overhead that's 40-60k take home for a CS agent
Which, almost anywhere in the world, is more than you need to hire someone full time to work on your customer support! And no, what Apple provides is definitely not superior to a full time consumer support person.
The “value” that you pay for when dealing with Apple is access to their walled-off user base.
> the open question is "do I do enough business to negotiate with apple
This isn't an “open question”, it's a closed one: Apple isn't going to talk to you unless they think not giving you special treatment would get them antitrust issues. In your case or mine, it's not gonna happen.