I didn't say it was malicious, I said that it's misleading. And I suspect that their claims about the percentage of "successful" projects are misleading to many of the contributors. You can imagine some class action lawyer gleefully waiting for the right moment to strike.
I point this out because I want Kickstarter to succeed in the long term. If they don't create a way to discourage projects that ultimately fail, adverse selection could become a real problem.