As I understand it, this is a great use-case for AI agents (a-la Custom GPT) and I wouldn't be surprised if the tech for that matures over the next year.
Ah, scammers targeting your LLM assistant will certainly be a thing, this really sounds like the old "I bought the Eiffel tower" scams.
In the simplest case, we could just have trusted authorities provide lists of verified booking partners, same as e.g. Google Flights does now.
I think only competition and/or regulation helps push down the allure that dark patterns present to companies.
Or did you mean Google's AI agent, or hotels.com, or somebody else with a built-in conflict of interest? Well, in that case, no thanks.
The enshittification of the Internet is even worse, though. I think personalized search and content curation through the use of local AI agents may be the only way to buck that trend.
I want something that will do for companies like Google, Amazon, and the news media what SpamBayes did for email: make it useful again. Local filtering by a tireless and incorruptible proxy whose interests are aligned with my own is the only way forward IMHO. The only question is how long it will take. My rather-useless guess is more than a year, less than ten years.