If that's all it takes to stay ahead of the curve, then Rockchip and Qualcomm are arguably right up there alongside them. Tons of vendors shipped their own AI silicon, and of those vendors, it seems like Nvidia is the only one that shipped anything truly usable. Medium-sized LLMs, Stable Diffusion and probably even stuff like OAI Whisper is faster run on Apple's GPUs than their AI coprocessor.