They haven’t put an LLM assistant out there. But they don’t make their own search engine either so I don’t think “online LLM assistant” is something they’ll ever put much effort into unless it’s part of a bigger effort to launch their own AI-based search engine as well.
As for generative AI I don’t think the quality is up to a level that would be reasonable for Apple.
The only area where i would expect Apple to keep up is the kind of Copilot integration Microsoft is working on. And we know Apple is working on on-device AI assistant, and probably have for a long time. It’ll be launched when they can get good quality results on-device. Something nobody else has achieved anyway, so we can’t say that they’re behind anyone yet.
