https://pitchfork.com/news/live-nation-admits-placing-concer...
They have already built the electronic ticketing and transfer system that would allow them to prevent resale of tickets at a profit, the system is done. They just choose not to use it that way (and I'd guess artists/labels/venus are in on this too -- what the ticketmaster system does make possible is for them all to take a bite of the scalped ticket resale price!)
https://www.cbc.ca/news/business/ticketmaster-resellers-las-...
so. as mentioned above. it's a hard problem to solve. if you think about it purely as a market/exchange then it's not dissimilar to how market-makers, arbitrageurs and HFT systems keep the market "efficient".
there's a good writeup here. https://www.404media.co/why-scalpers-can-get-olivia-rodrigo-...
TicketMaster ~ bookrunner/sponsor; scalper ~ underwriter;
The general population cannot participate in IPOs, just like we cannot buy primary-market tickets to popular shows.
More likely, the venues don't have much economic incentive, if any, to reduce ticket reselling and scalping.
resellers really don’t enjoy cc charge backs to pile up on their accounts.
Regardless, this already happens: I went to a concert at Chase Center last year, and they were checking everyone's IDs, not even just a random sampling of them. When I went to EDC in Vegas last year, they were checking IDs at the shuttle stops on the strip. I believe they were only doing that for age verification, but if the ID is already out, that can easily turn into identity verification.
Also, in the US, your driver's license has a 2D barcode on the back which encodes your name.
The venue ticket has a QR code or similar which could also encode your name.
They already scan the venue ticket QR code. They could also scan your ID barcode, and beep differently if the names do not match.
