But as you and the other poster mentioned, that wouldn't necessarily be true for smaller streamers. In fact I share the sentiments posted elsewhere; where if you want to check out a smaller channel but don't want to waste 1.5 mins in ads. I'll just immediately bounce.
It's a doom cycle were those with popularity will always out compete smaller streamers. Smaller streamers get cannibalized by site's practices.
The only thing missing is a competitor but as we see from past competitor's streamers/viewers seem to be a very fickle bunch. They like the platform not the streamers, but the platform is now hostile.