All my favourite CEOs inauthentically mirror the perceived beliefs of their customers in order to sell more products.
I agree. However, hoi polloi don't evaluate others based on the objective validity of their beliefs, but rather whether they share the same beliefs, however stupid.
But the not-smart ones are so entertaining that I can support them!
Wouldn’t Elon Musk be the definition of “smart CEO”? Considering his track record?
Right.
Elon dug his own grave by having severe narcissistic personality disorder, always need to be front and centre of the daily discourse and happens to show his real right wing face now. A face that is anthesis to his customer base.
And I LOVE that Musk defends freedom of expression. I LOVE that he defends free market economics and border control.
I assure you I am MORE likely to buy a Tesla because of Musk.
We can do better than pigeonhole all EV customers into a single political tribe.
Also, other CEOs who might share those beliefs are at least intelligent / savvy enough not to voice them openly. Being so stupid or arrogant that you would proudly display those beliefs is seen almost as worse by many, so he doesn't do himself any favours with that.
Express to who?
Who do you express your sincerely-held beliefs to? To your friends and family or do you often get on a soapbox/roof-top/social media platform and just start yelling?
Musk’s been doing the latter, and CEO or not, it comes with consequences that are directly proportional to the size of the megaphone.