No, it feels that way because music is a monthly service, any media is a monthly service cost, backups are monthly service cost, news are a monthly service cost, VPN is a monthly service cost, internet is of course a monthly service cost, password management is a monthly service cost, anti-malware/AV is a monthly service cost, ...this list just goes on and on.
And they want $10/month for unlimited searches full well and knowing $5/300 isn't even a reasonable bracket for half of us.
It's steep, and we're all swimming in in these costs.
$5/unlimited would be more reasonable, but it still piles on all these SaaS costs that everyone now uses. Gotta grow grow grow grow you know. Capitalism is great!