That link is probably more apropos than you intend, since Automattic also now owns Tumblr and has been a decent steward of it thus far, not shutting it down even though it undoubtedly loses lots of money. Instead, they made a good-faith effort to make it profitable, before putting it in minimal-cost maintenance mode when that didn't work out.

If an "indie service" I loved had to get bought by somebody, Automattic would be among my top choices.