It don't think the aim was to write a piece that people think sucks, it was to write about a person who people think sucks. There is a difference, or at least there used to be: I feel like increasingly people are unable to separate the literary value of a piece from the moral value of its protagonist. This piece reminds me of Charles Bukowski's books about the "lowlife" Hank Chinaski. Another more extreme example of a good book with a shitty protagonist is Lolita, which IMO couldn't be published today or Nabokov would be shunned and ostracised as a paedophile.

(None of this is to say you need to like the blog post, you might hate it on its own merits, but I definitely think there are a lot of people here who think it's a bad piece because they disagree with the choices the protagonist makes, which I think is a very limiting view.)