Google, Tizen, and WebOS are the major TV players, with Roku also somewhere in the mix.
All three of these companies do some level of surveillance, and yet they, or another proprietary device, are often required to watch streaming services.
You can argue that streaming services are unnecessary, but that means both spending a lot of time and money on physical media, or simply missing out, as many shows are now only showing on streaming, and not broadcast anymore.