I joined a startup once where everybody seemed to be working on something completely different.

One project was an eBay tool, another was a chat assistant, another was an energy comparison tool...

The CEO was never in the office, she was always flying around the world with her daughter (given a made-up C title) visiting CEOs of large companies and throwing out numerous hooks to see who would bite.

I very quickly saw through this whole charade and quit a month after joining.

Some years later she managed to wangle a sale via a well known tech company she was previously a C level for. Who knows what it was that she ended up selling ...