Nvidia does sell consumer compute cards, they're just sold at datacenter compute prices: https://www.newegg.com/p/pl?d=nvidia+quadro

Nvidia's approach to software certainly deserves scrutiny, but their hardware lineup is so robust that I find it hard to complain. Jetson already exists for low-wattage solutions, and gaming cards can run Nvidia datacenter drivers on headless Linux without issue. The consumer compute cards are already here, you just aren't using them.

What we need is more real competition for NVidia cards at all levels, so rather than avoiding competing with themselves, they are worried about actually competing with the competition.

But capital doesn't want to invest in competition when it can instead invest in a chance at a moat that allows charging monopoly rents.