How VCs evaluate Startups (opens in new tab)

I'm pretty familiar with the VC world (having raised money, and from the angel/micro-vc side due to having friends in funds, and considered doing a fund myself), and I feel comfortable evaluating the book based on the content, but your actual readers won't -- they'll figure out if you're trustworthy and credible based on presentation, references, and overall plausibility. If you have a background in VC (associate? you seem to be Australian, so that doesn't seem as likely), or have raised VC multiple times, that would be good to disclose.

The actual content is ok. Not as good as the Venture Hacks book or other "standard" startup resources for the general advice -- much of which is available free online, and from highly credible primary sources (i.e. VCs who blog, successful entrepreneurs, etc.). The level of content is maybe a good blog post or two (if you tighten it up, and use examples -- you could maybe do 5), but it's not a $2 e-book.

The "financial modeling for startups" content seems a lot stronger -- if you included editable google docs and/or excel templates, combined with resources on how to do both bottom up and top down analysis (and USE THE STANDARD TERMS OF ART), it could be useful. Maybe that could be a $2 package, if you really want to sell something.

" This is not your run of the mill E-book – this is content that puts you in the mind of the VCs, allowing you to:

Dominate Pitches Understand their perspective Speech their language Get into incumbators " (all spelling mistakes left as-it)

In addition, you are very strongly encouraging people to pay for it and making them feel guilty if they don't.

This is what I got: a 2.5-page PDF document that contains a really basic check-list of what investors are looking for in a startup - the sort of thing you'll find on a countless number of blog posts about raising funding.

Is this a joke?

Nitpick:

Speech their language should be Speak their language

Get into incumbators should be Get into incubators