I've successfully removed ads from basically my whole life, but now when I do happen to see one I'm less conditioned to ignore it. So boy oh boy do I notice. I kind of hate it. My eye is immediately drawn to anything flashy or moving, to the point where I'll make an effort to sit facing away from any TV screen in a restaurant.
Animated banner ads were something I adapted to completely ignore during my time on the web 20 years ago. After that, a decade of ad-blockers softened my calluses and now when I see an animated banner ad on a news site I begin to twitch and spasm.