On the “downstream” side of this equation (managed services), the goal is to build a business that delights customers to the point where they part with their money to enjoy it. The ultimate goal there is naturally revenue and profit margin oriented, but _how_ you advance that goal matters a lot. In my experience, focusing on the customer first increases the chances of success.

When such a line of business has a core component that is open source, the growth and health of the “upstream” project, its developers, and the user community is an essential component in its continued success. This is why folks on the ElastiCache team has been increasing their investments in both the upstream project code and in helping to maintain it as a “community-led” project under the previous governance structure.

Those investments increased the provision of digital public goods (as open source licensed software is generally considered to be a “digital public good” even if it is not technically in the public domain). Increasing the provision of digital public goods is generally seen as in service of the public good, as it (more often than not) makes the world a better place.