Yeah the cheap stuff is on par with up to 10x cheaper stuff on Amazon (you just have to deal with drop shipped branding and dodgy/no instructions), the more expensive stuff has better quality competitors IMO.
Such as Dwell.co.uk, coincidentally, completely unrelated afaict to OP. They make veneer-grade non-flat-pack furniture (and upholstered stuff) at a mid-high Ikea price. Made similar I think, or any number (including local showrooms) of suppliers of either drop shipped or wholesale manufactured oak+paint-grade, it seems quite common/popular. I have a couple of items from cotswoldco.com for example that have absolutely matching (but differently named) pieces available from an unrelated local independent shop, that I might otherwise assume had a small manufacturing operation too.