Its easier to spin up a business for sure -- also easier to unwind it - there not as sticky as they used to be.
The only question is - what tactic? I don't really know, but one trick I am aware of is "specifying to the vendor." In other words, the introduction of regulatory requirements that are at every step in the process a description of the most favored vendor's product. As the favored players add more features, potentially safety features, those features are required in new regulations, using very specific descriptions that more or less mandate that you reproduce the existing technology, to use a software engineer's term, bug-for-bug. If your product is better in some ways but worse in others, you might have a chance in the market - but to no avail, if the regulations demand exactly the advantages of the established suppliers.
The dream may be barriers to entry that allow high margins (“rents” if you prefer the prejudicial), but all too often these huge capital costs bankrupt the company and lose money for investors (see: WeWork, Magic Leap). It is high risk, high return. Which seems fair.
I would wager that the concept needs a bit of a refresh as historically it has referred to high capital costs for the production of a hard good though in this case there is more than just a good produced theres a fair bit of influence and power associated with the good and a ton of downstream businesses that are reliant upon it if it goes according to plan.
Uber just now turned its first profit since 2009, and I would wager that if not for the newly found appreciation of efficiency and austerity, it would still be burning through money like a drunken socialist sailor.
Classic approach required basic math. "Here is my investment, here is what I am going to charge for rent". You actually can figure out when your investment starts paying off.
This new "model" requires tall, loud, truth-massaging founders to "charm" VCs into giving away billions, with the promise of trillions, I guess. The founders do talk about conquering the world, like, a lot.
I do not know what the WeWork investors were thinking when they expected standard real estate to "10x" their money while the tenants were drinking free beer on tap. The whole thing screamed "scam" even to a lay-person.
