I agree that the claim to “tapping” is likely legal bullshit that’s only practically effective because nobody who would want to fight Hasbro over it can afford to do so.

But trademark claims over individual words in specific covered contexts are a reasonable consumer protection measure, even if the “tapping” thing isn’t legitimately in that scope. It’s completely reasonable that, in most countries worldwide, I can’t legally produce a new laptop today and commercially market it as an Apple computer without permission from Apple Inc.