Example 1:

Alice wants Bob to see CoolDocument. Alice generates a URL that has the snowflake in the URL and gives it to Bob. Eve manages to see the chat, and can now access the document.

Example 2:

Alice wants Bob to see CoolDocument. Alice clicks "Share with Bob" in the app, grabs the URL to the document with no authentication encoded within and sends it to Bob. Bob clicks the link, is prompted to login, Bob sees the document. Eve manages to see the chat, follows the link, but is unable to login and thus cannot see the document.

Later, Alice wants to revoke Bob's access to the document. Lots of platforms don't offer great tools to revoke individual generated share URLs, so it can be challenging to revoke Bob's access without potentially cutting off other people's access in Example 1, as that link might have been shared with multiple people. In example 2, Alice just removes Bob's access to the doucment and now his login doesn't have permissions to see it. Granted, better link management tools could sovle this, but it often seems like these snowflake systems don't really expose a lot of control over multiple share links.