It does form a basis for competition though. If you have a competitor, at least the incumbent can’t turn around and say they’re offering some nonsense “10G PowerBlast Deluxe Service” in response, hoping to bamboozle the laypeople. It gets us closer to a world where Internet service marketing is as exciting as my electric bill.
Absolutely, and sometimes labeling does push or pressure corporations, but I just see that the main problem is not labeling the poison we're eating, its making it illegal in the first place.