Indeed, but you have no leverage to tell people to put work in to meaningful relationships vs social media and superficial signaling. There is no solution one individual can solve this with, and there is no leverage at scale to make people be better to each other in this regard. The system will eventually fail, you can only do what you can for yourself and those you love and care about.
People have to want to care and do better, you cannot make them (in this domain). Pick those you invest your time and emotional energy in wisely, that's all you can do.
