I have been trying the pragmatic way for over 30 years and it. simply. doesn't. work. The mainstream will drop privacy, federation, and anything in a heartbeat just because the new network comes with a client which can do animated GIFs. There's simply no way to continuously try to match the race of ever-diminishing-usefulness features and if you even try to point that then someone calls you "dismissive and grandstanding".
The only (possible) way forward is legislation. Carrots do not work.