That's what I just did with a friend : share 10 messages about a video.
We're 4 in the group. 2 of them might never be interested by the talk about that video. It's completely unpractical to create a new group to just talk about that.
Then you need to either close or leave the group. No problems with threads, it's created with a click and finishes by lack of new messages.
It's just what happens in real life : people move around 2 meters when they want to talk about something in particular, and other people can either ignore, either join the ephemeral group.