Subway made us police custom uploaded background images on gift cards. This was a decade ago. They don't give you any rules to go by, just a sense that "if something isn't kosher don't let a private user upload it to use as the background image to a subway gift card that they are purchasing with their own money for their own usage". Brand "rules" are the reason why we will replace any profanity you put in the delivery message. Brand "rules" are why you can't buy a Subway (or Chipotle) gift card with "Bitch I know guac is extra" for example.

This is absolutely "brand safety" stuff.

The commercial motives make it happen. You see people hold the philosophical/ideological pro-control positions they do because someone who publicly didn't, wouldn't get to work for Microsoft, Google, or anyone with power (and they'd be ostracized by those happy to align themselves with power).

bad phrasing on my part, "marketing relationships" is one thing, "partnerships" another. Marketing is not always ads. J&J might be interested in adopting AI but they aren't going to announce a partnership (<- marketing for themselves and for OpenAI) with a product that doesn't meet their needs for something boring and inoffensive.