Edit: for anyone wondering here is mine: https://i.imgur.com/wc9hgwM.jpeg
It's not the worst thing, but definitely not what the ad showed, it showed the movie style twist and pop. Every part onb this is loose/free floating.
I cant seem to find the original ad or the scam ads, but this is what I'm at least referring too.
It's difficult to second-guess a scammer but this could very well be something that started out like a scam with the intention of shipping nothing, but within 3 months turned into more like a Kickstarter where they got a bonanza of buyers beyond expectations and decided to build and ship some products after all.
At least ship to the wheels that squeak enough.
And only ship when product is available, it doesn't have to be a sustainable business if it was supposed to be fly-by-night to begin with. So they could quit any time, or keep going for quite some time even after "inventory" has been fully depleted.
Could be about the reverse of the Kickstarters that started out legitimate but end up the equivalent of a scam when they fail to deliver anything.