The only explanation I can think of for your strong opposition to what I'm explaining is that I think you might be working with a different definition of "price gouging" than is commonly accepted. Price gouging is when a seller raises prices unnecessarily due to an increase in demand or a decrease in supply (like when some places raised the price of toilet paper early during the covid pandemic). I've repeatedly tried explaining why that is not what's happening in Adafruit's case -- Adafruit's prices are a result of the fact that they're a very different business than no-name Chinese sellers on Aliexpress and the costs that they're getting goods for can be higher due to their needs (this is why I was talking about the wholesalers that Adafruit deals with). It's perfectly rational and not "mental gymnastics" -- this is common business. This is also why most stores that are not national chains have higher prices than national chains (and Amazon, for that matter, though that's messier since they also have third party sellers). Again, this isn't price gouging -- they just can't get the goods they sell for as cheap prices as national chains.