I don't think there is any business that sells something with zero marginal cost. Even if LinkedIn grows significantly without any marketing and sales activities, they still must deal with:
More users == more servers More users == more support staff and on and on.
Use Google and Facebook as classic examples.
And if you aren't getting more users, then you are ramping up marketing efforts to do so.
While LinkedIn is a definite success story, I'm not buying it that they are running a zero marginal cost business. I don't believe that anyone is.