Another example is Speed Queen for washers and dryers. They are substantially more expensive and look very plain and even old fashioned. But they are built to last a long time and be repairable. They have a large part of the laundromat market because the laundromat owners do value these qualities. But they have very little of the consumer market, because consumers don't.
Consumers also tend to favor nice-sounding features that are in fact unreliable and frustrating, such as ice makers in the refrigerator compartment.