If someone is selling apples in exchange for punching me in the face (and actually watching me and doing that while I eat, for a more accurate analogy :), then I wouldn't like going to their store. I would prefer going to the farmers' market and buying directly from the farmer by paying for it with cash. Farm-to-table type of transaction. Would this make the farmer as rich as selling their apples to the face-punching store? Probably not. They would probably have to work harder for less money, because they would have to manage more of their business themselves, and their products wouldn't reach as many people. There would probably be less apple farmers overall as well. But would it be a more consumer-friendly business that is actually incentivized to put care in their product? Absolutely.
It's not my fault that there aren't more farmers' market equivalents on the web. I'll use them if/when they exist, but in the meantime I'll have to resort to acquiring my apples in alternative ways.