"Fighting for workers" means "don't have child labour", and "don't have machines that regularly amputate people's limbs", and those types of things.
And "fighting for the consumer" is how we ended up with low-wage countries with little safety regulations making our stuff, and occasionally dying for it. This is also how we ended up with all sorts of other negative externalities ranging from worker exploitation to environmental impact.
You can't capture reality in simplistic one-liners.