How about an analogy to a social graph? You have a whole bunch of people and then some of them know each other and others don't. That's a common real-world situation.
If you assume that people's social memory (or sense-of-friendship) is all-or-nothing, then you might say it's an undirected graph (so Alice won't know Bob unless Bob also knows Alice). That doesn't really account for celebrities, Alzheimer's, or parasocial relationships, but it's not a terrible approximation to most small-world social situations.
You can define lots of graph theory concepts this way, like distance (literally "degrees of separation" was first defined for a social graph!) and graph diameter (what's the actual highest possible score in a degrees-of-Kevin-Bacon game if you choose any two people rather than just Kevin Bacon?). You can also describe things like looking for islands (are two people indirectly connected at all, or not?) and how many separate pieces the graph can be partitioned into.
If you don't mind a more risqué example, some epidemiologists have tried to make graphs of sexual relationships in communities, in order to think about how sexually transmitted diseases could spread. This is also a somewhat natural concept and doesn't literally rely on people's memory (as people would, or would not, have been sex partners whether they remember this or not, according to some definition of sexual activity).
But I think the friendship graph would actually work well enough for getting the general idea across. You can also talk about how people want to study this in real life for things like marketing, propaganda, and public health topics!