> that’s assuming 1 smartphone/citizen, which is probably too much.
sure kids <5 years old probably don't own smart devices. But many those EU citizens will own also ipad, apple watch and probably some older devices that they use from time to time (as a backup)
Non-iPhone installs don’t count. Installs outside the EU don’t count either.
It’s only first unique install in a 12 month period on iPhones in the EU and then only the ones that are above 1M that are charged €0.50 in monthly installments.
