[1] https://www.marketwatch.com/story/how-profitable-is-apples-a...
• Apple makes 100% of its profit from the App Store.
• This profit comes equally from the US, EU, China, and the entire rest of the world. (It doesn't, the EU is a smaller market.)
• Half of EU users would stop using the App Store entirely if they were allowed to side-load.
• Apple's keeps 75% of its revenue as profit.
By my calculations, this would mean Apple's EU App Store monopoly is worth 9.375% of the company's worldwide revenue. Please let me know if I made an error in my math.
Why is Apple willing to risk 10% of its worldwide revenue to protect 9.375% of its worldwide revenue?
Okay, I guess maybe Apple thinks it's unlikely to be fined the maximum amount, and is willing to roll the dice. But I also chose ludicrously favorable numbers here.
But they don't break that down by revenue stream in a way that would be useful. This is by design: Apple doesn't want people sniffing around and wondering what things would be like in a world where Apple had to sell their technology piecemeal. It'd be like demanding to know how much profit Apple made from selling macOS vs. Macintosh computers. Everything's one giant bundle, why calculate things separately? Are you trying to force us to unbundle shit?
Because they already are calculating all those things, just not disclosing them?
