Yeah it’s incredibly out of character as well. Apple has always been very clear in their comms with end users. While this is directed towards developers mostly, it’s still a public announcement where the tantrum is mixed with incoherent and vague information. The fact that they are not communicating clearly what all these scam/fraud/safety risks are strengthens the belief that this is a tantrum in the style of a kid who’s reluctantly following the parents rules at a friend’s sleepover, but makes it a sport to circumvent them. Perhaps because they can do whatever they want at home?
Also, why have this publicly antagonistic relationship with a large governmental organization in the first place? It reeks of entitlement “we’re above the law” and/or misreading the room that Europeans are unanimously dissatisfied under the tyranny of EU bureaucracy, when that’s not the case at all. In fact, the EU has recovered well in public perception after several massive crises.