They're principally talking about "big city" urban market gardens for apartment dwellers that want to get dirty hands.

Think raised beds with wheelchair access, concrete paths, new toolsheds, 'new' tools from BigHardwareInc., bags of GrowNow trucked in across town, etc.

Our tools are all 20+ years old, repaired with old fencing wire, the manure we get is in bulk, grabbed from the source as we were going past anyway.