If this was restricted to the cheapest products, I'd maybe buy this, but this kind of behavior is littered across the entire price spectrum of a whole host of different products. It's less that it enables being cheap, and more that it is just an extra revenue stream that isn't visible at the time of purchase so consumers don't realize it's there and can unknowingly get locked in, but this is equally true for both $ and $$$ price levels.
>It's less that it enables being cheap, and more that it is just an extra revenue stream that isn't visible at the time of purchase so consumers don't realize it's there and can unknowingly get locked in, but this is equally true for both $ and $$$ price levels.
Not to mention it's impossible to find good consumer tests these days. Search results are 90 % SEO spam with affiliate links or "integrated advertising".