But what if you look at it from an auction theory perspective. If there's a set of buyers with a set of bids, you're trying to get a large set of buyers (if you're pulling samples from a distribution, more samples = higher max), but you're also trying to increase the value these buyers are willing to pay (shift the distribution to the right). I wonder if there's some amount of customization, in a healthy housing market (tons of buyers) that you can do that increases the expected max bid despite decreasing number of prospective buyers.