> way to sell and players a way to purchase games cheaper.
If you believe because the cut is less on epic store (assuming a developer uses all the methods available to a game developer to reduce it) that they then charge less on the epic store you are mistaken. Prices are the same between the two stores.
I'm fairly certain I'm not mistaken. The MSRP may be the same, sure. Some games, however, are routinely cheaper on sale on EGS than they are on Steam. "Alan Wake 2" in particular has been cheaper on EGS and came with "Alan Wake Remastered". EGS has been giving away free games since its inception. They have issued coupons with pretty large discounts ($15 or 33% off) that can be used on just about any game, effectively reducing the price below what Steam is selling games for.
Yes, this is a typical tactic to gain customers, burn money. If you think these incentives will continue should EGS gain some meaningful market share, then you are again mistaken.
We’re in a promotional period for EGS right now. The free games and coupons won’t continue.