"We will bury you" - Soviet dictator Kruschev, addressing a gathering of Western ambassadors in 1956, 3 years before this ad.

When a man with his finger on the button of half the world's nukes says things like that, you damn well better put your best minds to work figuring out how not to let it happen.

It's rather hard to be an idealistic pacifist if you're within living memory of WWII, though some people surely accomplished it. It's especially easy in this day and age to mentally evade the notion that force is sometimes not only justified, but necessary and morally obligatory. It would not have been so easy to do so during the era that countries like Germany, Russia, and Japan were invading neutral countries and mass-executing their citizens.