One of the things that inspired that was seeing how much better the mobile version of websites often were than their apps. Thinking about Facebook, Twitter, Reddit and similar. Their apps don’t have tabs, often drop state, and seem to occasionally focus on shiny over usable. My local newspaper prevents you from copying any text in the app. The mobile websites on the other hand tend to mostly have an annoying “our app provides a better experience” banner to bypass, otherwise they’re engineered to work, not push the envelope. They’re important enough for some resources, but it doesn’t seem like there is quite as much noise during the development for the ‘fallback version’. And I think that makes all the difference.