A counter perspective: it’s a good thing these ideas make it to the surface! Clearly someone thought it was a good enough idea to try, now others can have better data before trying that same rabbit hole
The sad part about the whole situation is that one has to hype the research as the new best thing ever rather than an experiment that was well motivated (not all of them are) with results that weren’t as nice as hoped
There's even a push for precommitments (e.g. "I'm doing an experiment on X that will finish on YY/ZZ") so that even if a failed experiment results in nothing publishable, other researchers will know not to waste their time trying to repeat it.