The problem is that in niche tools / gear / whatever, the message 'you must do it this way' plays to the curiosity and concerns of new users looking to get into something.

A cottage industry of people have thus sprung up around providing this content, and recommendation algorithms and search results wind up being dominated by this content.

For a new user who's just heard about something, the path is often straight to this content, which then leads some to bouncing off of it because it seems too daunting.