Because you're not actually caring to listen to what people are saying.
People do not find writing SGML-based formats ergonomic for focusing on the content of their writing. SGML-based formats are great for formats that need to be both human-readable, but also unambiguous and extensible for machine parsing, but awful when the task is purely just producing writing.
If I need HTML from my writings in Markdown, there are a plethora of tools to handle that; I don't need to waste vital brain bandwidth on writing perfect spec-complaint HTML when Markdown handles only the task of writing structured text and does it well.
Markdown does not handle layout, and barely handles tables. It is the technological equivalent of HTML 1.0, and does not contaminate itself with the task of presentation like how the evolution of HTML over the years has.