It depends. For great looking pics that you need to get out quickly MJ does a great job. Especially with its image + text feature. Dalle is also an interesting choice.
SDXL and controlnet is odd a lot of the time. 1.5 + controlnet still seem to give quicker and better results.
Basically SD atleast seems to be for when you want unique content. MJ/Dalle for everything else.
Fooocus is definitely more beginner friendly. It does a lot of the prompt engineering for you. Automatic1111 has a ton of plugins, most notably ControlNet which gives you fine grained control over the images, but there is a learning curve.
