In this and the jewellers complex example, you may be elevating function in your mind over form.
The original article is about form.
To tie us back to the coffee shop example, your comment would be akin to saying that since Italian coffee machines make better coffee, it’s fine if more coffee shops use espresso machines.
That’s not the point being made - the espresso machine isn’t the issue - ensconcing people in a cocoon of familiarity even in new, unfamiliar places is.
Mark Twain said, travelling is fatal to prejudice but that’s only if we are truly travelling - if we travel without making ourselves uncomfortable, have we really gone anywhere?
