Maybe I'm just stuck on an old definition or something, but in my mind, clickbait refers to a headline that is purposfully dishonest about the content of the article. Having an eye-catching title doesn't mean it's clickbait if the article delivers on what the title says.
I guess I would also classify any title that doesn't give any representation of the article content as clickbait as well. "Airbus shatters records", as an example, wouldn't give any indication of what records were shattered, thus baiting clicks.
But, maybe the word has evolved to refer to any non-boring title and I just haven't caught up to the times.
