>"this story has been dug/made up purely to sell a product"
No I said that's how it reads, Its why i suspect that people are saying it's click bait.
My actual conclusion comes in the following paragraph.
This is actually interesting from a marketing perspective.
We all understand that marketing is there to sell us stuff. This is making us aware of a product, so it is in that sense at least, marketing. But then people don't like being 'sold to', at least they don't like noticing.
This takes the form of 'marketing' that we don't recognise as such, but the disjoint puts it into an uncanny valley where it annoys people more than it objectively should.
Is that un hand wavey enough?