We shouldn’t but many of us do. As a title word, there’s ambiguity if it’s a proper noun or not given title styling. Given the context in this case (HN, OpenAI, ChatGPT) it was pretty difficult for my brain to not assume it was referring to Microsoft Teams so it baited me in, perhaps unintentionally. I’m not too upset about it because I knew that going in but none the less, a quick read of the title should make it obvious to call it “ChatGPT for Collaboration” or something of that nature.